How to start working with brands pt. 2
I’m so excited to share with you the second and final part of ‘how to start working with brands.’ It has taken me a while to fully address this question because it can’t be easily (nor thoroughly) answered in one Instagram comment. As you can see, there are several aspects to starting a brand collaboration. But as of this week, you will have the answer to the most frequently asked question. So let’s wrap it up.
Should I network?
NETWORKING IS IMPORTANT.
Even if you’re not the best at spiking up a conversation, try to attend local photography events in your area. Pass out your business cards and connect with them on social media. Trust me, word of mouth goes a long way.
Should I create a media kit?
A media kit can help but it’s not essential. For the most part, a brand will ask to see your portfolio and social media above anything else. But if you do decide to create a media kit, make sure to include more information about yourself and your social media analytics.
How to watch out for “scam” brands.
Make sure the brand has a store front
Check out their website
See how customers interact with the brand
Unfortunately, there will be times you won’t confirm if the brand is a scam until you ask them for a product or payment. In the meantime, always keep on the lookout for scam brands and report them.
Should I accept product or promotion as compensation?
It depends. You have to take into consideration the financial health of your business while also thinking about your exposure as a photographer. It can be a great compromise. Be mindful of your decision to accept product or promotion as compensation because it can be hard to transition to payment. A lot of your money is invested in photography, so you eventually need to get paid for your work.
How to deal with a “no.”
One of the hardest parts about brand photography is that the industry is oversaturated with photographers. It’s a tough competition and your work needs to be top notch. I totally understand. But, don’t lose yourself when striving to be the best in the game. Realize that your photography and value comes through your worth in Jesus Christ and not in how many brand gigs you get. If a collab doesn’t work out or align, it’s probably for the best. You don’t want to push something and then leave the brand unhappy with the final result.
Well, well, well creative geniuses, I hope you learned a lot from this resource. I figured it would be best to answer the most asked question in a resource post that way you can reference to it when you need it. If you still have questions about this topic or if you want to bounce off ideas, comment down below! I’d love to talk to you.
XOXO,
Christine & Alondra