If you are offering photography services or planning to start one, it pays to equip yourself with business skills. This makes sure you are still successfully running a business you are passionate about.  Here are three more tips in case you missed them: parts one, two, three, and four.

Optimize Your Pricing

Optimizing your pricing is the process of constantly evaluating and updating price levels based on customer response and need. It helps determine price points, identify areas where you could be more efficient, and maximize margins. 

As a photographer, I factor in operational costs (cost of subscriptions, equipment, even gas!), what I want my margins to be, my previous pricing, turnaround time, and competitor pricing. 

As you grow your business, start looking at your experiences to see customer responses to discounts, promos, and packages. You then can evaluate what packages or services worked well, totally flopped, and need a bit of adjusting. 

Because I make sure to continue to look at my business, I used my experiences to develop this Finance Sheet so I can visualize my costs and income, helping me set effective pricing.

Create Helpful Content

Posting helpful content on your website will be loved by both your target audience and search engines. It attracts potential customers and increases your leads. 

To create the best content for your readers, look back at your customer’s top and most frequently asked questions in the past few years. Listen to what people are asking, ask people close to you, see what resonates most in your social media posts, and look at what Google suggests at the bottom of the search results.

Use all of this information to create promotional materials, blog posts, podcasts, videos, and social media content. Create an FAQ page on your website, or place an FAQ section under your most popular photography package. 

Being in the photography business for years, I’ve compiled some of the most asked questions in the industry. Subscribe or tell a friend about this newsletter to get weekly tips!

Collaborate!

Collaboration is working with other people that are in a similar industry without hiring them full time. This strategy is beneficial for starting photographers, as well as for seasoned ones! 

For example, if a client calls you to photograph his or her event, you can collaborate by bringing in an event organizer, a host, a printing booth or a group of singers. 

You can also use collabs when making online content. For example, you could bring in a videographer and do a Facebook live to discuss how your specializations work together. 

Collaboration brings SO MANY benefits to your brand: You won’t have to hire someone and sustain a paycheck, you can take advantage of their expertise and equipment without having to spend a lot of money upfront, and you’re expanding your network for possible future referrals. 

Collaboration creates fresh relationships and establishes strong ones!

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Success in your business involves establishing a solid financial foundation. Thank you for reading my photography business tips and I wish you many years of success! 

XoXo…